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Cover for The Centre Brain: 5 Prompts To Persuasive Power

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The Centre Brain: 5 Prompts To Persuasive Power

Name: The Centre Brain: 5 Prompts To Persuasive Power
ISBN: 9780281077915

By
- Steve Adams
Publisher
- SPCK Publishing

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Language: English
Format
Category: Personal Development

"Vital reading for anyone who wants to create communications that cause people to act." Matt Barlow, CEO, CAP

When you face a red light, what can you say to turn it green?

On stage needing to hook the audience?

Convincing a friend over coffee?

Sweating it in a job interview?

The results of what you say aren't coincidence. Whether you persuade, or not, is down to whether you use the right prompts.

The Centre Brain - the body's action centre - responds to what it hears. And, if the right prompts are used, the brain can be persuaded to act. Effective communication isn't a lottery. The Centre Brain explains why your communication works, or doesn't. Why you prompt action, or don't.

The result of a 20-year quest to discover what prompts action, The Centre Brain offers readers a glimpse into the story behind their stories. Combining psychological insight, real-life experience and inspiring application, this book will show how you can make your message unmissable using the Centre Brain 5 prompts to action.

Release date

Ebook: 20 July 2017