Listen and read

Step into an infinite world of stories

  • Listen and read as much as you want
  • Over 400 000+ titles
  • Bestsellers in 10+ Indian languages
  • Exclusive titles + Storytel Originals
  • Easy to cancel anytime
Subscribe now
Details page - Device banner - 894x1036

Secrets of the Moneylab: How Behavioral Economics Can Improve Your Business

14 Ratings

4

Duration
9H 15min
Language
English
Format
Category

Personal Development

Taking behavioral economics from the cocktail party to the boardroom, with dramatic results

Books like Predictably Irrational and Nudge have brought behavioral economics into the mainstream. But while we all marvel at how different-and weird-real people behave compared to the "rational actors" of traditional economics, in the end we go back to business as usual. After all, what do a few laboratory experiments have to do with making a buck?

As economist Kay-Yut Chen has shown, quite a bit. Chen started behavioral economics research at Hewlett-Packard, founding the first such "moneylab" at any company, let alone one in the Fortune 500. His groundbreaking research into human behavior has led to tangible results for HP. In fact, he has saved the company millions of dollars by showing how changing the right conditions can make people behave very differently.

Secrets of the Moneylab offers practical lessons being put to use right now at HP and other leading companies. It explains, for instance, how to: * Use incentives to influence employees, suppliers, and buyers. * Determine whom to trust, and how much. * Reduce the negative effects of irrational behavior by noticing patterns that don't seem logical-but are utterly predictable. * Overcome the human tendency to game the system. * Profit from motives beyond money.

Chen and science writer Marina Krakovsky reveal in plain English how to translate the counterintuitive findings of behavioral economics into concrete action steps for businesses of any size. Secrets of the Moneylab shows how tackling your real-world problems like a scientist can open up entirely new realms of possibility and profit.

© 2010 Ascent Audio (Audiobook): 9781596596917

Release date

Audiobook: 8 November 2010

Others also enjoyed ...

  1. Warren Buffett Speaks: Wit and Wisdom from the World's Greatest Investor Janet Lowe
  2. Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue Jim F. Kukral
  3. Nudge: Improving Decisions About Health, Wealth, and Happiness Richard H. Thaler
  4. No Excuses!: The Power of Self-Discipline: The Power of Self-Discipline; 21 Ways to Achieve Lasting Happiness and Success Brian Tracy
  5. The Achievement Habit: Stop Wishing, Start Doing, and Take Command of Your Life Bernard Roth
  6. The 21 Success Secrets Self-Made Millionaires: How to Achieve Financial Independence Faster and Easier Than You Ever Thought Possible Brian Tracy
  7. The Law of Success: From the Master Mind to the Golden Rule (In Sixteen Lessons) Napoleon Hill
  8. The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home Dan Ariely
  9. The Intelligent Investor Benjamin Graham
  10. Dollars and Sense: How We Misthink Money and How to Spend Smarter Dan Ariely
  11. Range: How Generalists Triumph in a Specialized World David Epstein
  12. The Little Book of Safe Money Jason Zweig
  13. Bank On Yourself: The Life-Changing Secret to Growing and Protecting Your Financial Future Pamela Yellen
  14. Good to Great Jim Collins
  15. Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets Nassim Nicholas Taleb
  16. Now, Build a Great Business: 7 Ways to Maximize Your Profits in Any Market Brian Tracy
  17. Behavioral Economics: The Basics Philip Corr
  18. Blue Ocean Strategy W. Chan Kim
  19. The Law of Attraction, Plain and Simple: Create the Extraordinary Life That You Deserve Ricotti Sonia
  20. Make More Money Brian Tracy
  21. Crush It!: Why NOW Is the Time to Cash In on Your Passion Gary Vaynerchuk
  22. Tao of Charlie Munger: A Compilation of Quotes from Berkshire Hathaway's Vice Chairman on Life, Business, and the Pursuit of Wealth With Commentary by David Clark David Clark
  23. The Energy Bus: 10 Rules to Fuel Your Life, Work, and Team with Positive Energy Jon Gordon
  24. Predictably Irrational: The Hidden Forces that Shape Our Decisions Dan Ariely
  25. It's Not About the Money Bob Proctor
  26. A Little History of Economics Niall Kishtainy
  27. Small Change: Money Mishaps and How to Avoid Them Dan Ariely