Listen and read

Step into an infinite world of stories

  • Listen and read as much as you want
  • Over 400 000+ titles
  • Bestsellers in 10+ Indian languages
  • Exclusive titles + Storytel Originals
  • Easy to cancel anytime
Subscribe now
Details page - Device banner - 894x1036

Free Prize Inside!: The Next Big Marketing Idea

46 Ratings

4

Duration
2H 58min
Language
English
Format
Category

Economy & Business

Purple Cow was the #1 bestselling marketing book on Amazon in 2003. Now in Free Prize Inside, Seth Godin is back with practical advice on how to put Purple Cow thinking to work inside your organization (big or small, profit or non) to MAKE SOMETHING HAPPEN. The next big marketing idea is a proven strategy for making your products or services so remarkable that they practically sell themselves.

Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies?

Free Prize Inside delivers those answers and much more. It’s a fun guide to doing innovative marketing that really works when the traditional approaches have all stopped working. Thirty years ago, the best way to sell something was to advertise it on television. But today’s consumers are cynical, and your product or service had better be more than just hype and clever advertising. Even better, it ought to come with a market-changing innovation—a free prize inside.

You don’t have to spend a fortune to create something cool that virtually sells itself. Think of simple but powerful innovations like the Tupperware party, Flintstones vitamins, G.I. Joe (a doll just for boys), Lucille Roberts (a gym just for women), and frequent flier miles. Free Prize Inside will teach you how to create those kinds of blockbusters at your own company without a bunch of MBA-brainwashed marketers. You don’t have to be a genius—you just need curiosity, initiative, and a strategy for overcoming resistance when you champion your idea.

We’re all marketers now, no matter what our job titles. With Godin’s help, we can find the free prize that will transform our companies.

© 2009 Ascent Audio (Audiobook): 9781596593909

Release date

Audiobook: 10 April 2009

Others also enjoyed ...

  1. Unleashing the Idea Virus Seth Godin
  2. 22 Immutable Laws of Branding Al Ries
  3. Marketing 4.0: Moving from Traditional to Digital Philip Kotler
  4. #AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness Gary Vaynerchuk
  5. The Magic of Thinking Big David Schwartz
  6. Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth W. Chan Kim
  7. If You're Not First, You're Last: Sales Strategies to Dominate Your Market and Beat Your Competition Grant Cardone
  8. Traction: How Any Startup Can Achieve Explosive Customer Growth Justin Mares
  9. The Secrets of Successful Selling Habits Zig Ziglar
  10. The 22 Immutable Laws of Marketing Jack Trout
  11. The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Brian Tracy
  12. Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice Russell Brunson
  13. Blue Ocean Strategy W. Chan Kim
  14. How To Win Friends And Influence People Dale Carnegie
  15. No Excuses!: The Power of Self-Discipline: The Power of Self-Discipline; 21 Ways to Achieve Lasting Happiness and Success Brian Tracy
  16. Good to Great Jim Collins
  17. The 7 Habits of Highly Effective People Stephen R. Covey
  18. The 21 Success Secrets Self-Made Millionaires: How to Achieve Financial Independence Faster and Easier Than You Ever Thought Possible Brian Tracy
  19. Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth T. Harv Eker
  20. The Intelligent Investor Benjamin Graham
  21. Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets Nassim Nicholas Taleb
  22. The Effective Executive: The Definitive Guide to Getting the Right Things Done Peter F. Drucker
  23. The TenX Rule: The Only Difference Between Success and Failure Grant Cardone
  24. Influence, New and Expanded: The Psychology of Persuasion Robert B. Cialdini
  25. The E-Myth Revisited: Why Most Small Businesses Don't Work and Michael E. Gerber
  26. Crush It!: Why NOW Is the Time to Cash In on Your Passion Gary Vaynerchuk
  27. Noise Daniel Kahneman
  28. Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are Seth Stephens-Davidowitz
  29. Built to Last: Successful Habits of Visionary Companies Jim Collins
  30. Side Hustle: Build a Side Business and Make Extra Money – Without Quitting Your Day Job Chris Guillebeau
  31. Predictably Irrational: The Hidden Forces that Shape Our Decisions Dan Ariely
  32. Turning the Flywheel: A Monograph to Accompany Good to Great Jim Collins
  33. Awaken the Giant Within Tony Robbins
  34. The Achievement Habit: Stop Wishing, Start Doing, and Take Command of Your Life Bernard Roth
  35. The Storyteller's Secret: How TED Speakers and Inspirational Leaders Turn Their Passion into Performance Carmine Gallo
  36. Unshakeable: Your Financial Freedom Playbook Tony Robbins