Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers Geoffrey A. Moore
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HBR's 10 Must Reads on Negotiation
- 53 Ratings
4
- Series
1 of 159
- Duration
- 5H 50min
- Language
- English
- Format
- Category
Economy & Business
Learn to be a better negotiator—and achieve the outcomes you want.
We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you avoid common mistakes, find hidden opportunities, and win the best deals possible.
This book will inspire you to: control the negotiation before you enter the room; persuade others to do what you want—for their own reasons; manage emotions on both sides of the table; understand the rules of negotiating across cultures; set the stage for a healthy relationship long after the ink has dried; and identify what you can live with and when to walk away.
© 2019 Ascent Audio (Audiobook): 9781469078632
Release date
Audiobook: 31 December 2019
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