HBR's 10 Must Reads on Diversity (with bonus article "Making Differences Matter: A New Paradigm for Managing Diversity" By David A. Thomas and Robin J. Ely) Sylvia Ann Hewlett, Harvard Business Review, Joan C. Williams, Robin J. Ely, David A. Thomas
Marketing Analytics: Essential Tools for Data-Driven Decisions
- Authors
- Publisher
- Series
1 of 1
- Language
- English
- Format
- Category
Economy & Business
The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s. As they illustrate, big data analytics is the engine that drives marketing, providing a forward-looking, predictive perspective for marketing decision-making.
The book presents actual cases and data, giving readers invaluable real-world instruction. The cases show how to identify relevant data, choose the best analytics technique, and investigate the link between marketing plans and customer behavior. These actual scenarios shed light on the most pressing marketing questions, such as setting the optimal price for one’s product or designing effective digital marketing campaigns.
Big data is currently the most powerful resource to the marketing professional, and this book illustrates how to fully harness that power to effectively maximize marketing efforts.
© 2021 Darden Business Books (Ebook): 9780813945163
Release date
Ebook: 13 January 2021
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