Marketing for Dummies (2nd Ed.)

Whether you want to introduce a new product or jumpstart your existing marketing plans, this friendly guide can help. Packed with expert tips, from identifying customers to using online resources to size up competitors, this updated edition of Marketing For Dummies leads you step by step through the four P's of marketing—product, pricing, positioning, and placement.

Discover how to:

• Prepare hard-hitting campaigns • Plan and stick to your budget • Use research effectively • Increase consumer awareness • Satisfy your clients' needs • Boost your sales

© 2007 Harper (Audiobook): 9780061555985

Release date

Audiobook: 6 November 2007