Subscribe now

Listen and read

Step into an infinite world of stories

  • Listen and read as much as you want
  • Over 400 000+ titles
  • Bestsellers in 10+ Indian languages
  • Exclusive titles + Storytel Originals
  • Easy to cancel anytime
Subscribe now
Details page - Device banner - 894x1036
Cover for Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas
Try for free

Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas

Try for free
53 Ratings

3.9

Duration
7H 31min
Language
English
Format
Category

Economy & Business

Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better.

Then small happened.

Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next "big" thing.

© 2006 HighBridge Audio (Audiobook): 9781598871050

Release date

Audiobook: 24 July 2006

Tags

Others also enjoyed ...

  1. Unleashing the Idea Virus
    Unleashing the Idea Virus Seth Godin
  2. Free Prize Inside!: The Next Big Marketing Idea
    Free Prize Inside!: The Next Big Marketing Idea Seth Godin
  3. The 4 Disciplines of Execution: Achieving Your Wildly Important Goals
    The 4 Disciplines of Execution: Achieving Your Wildly Important Goals Sean Covey
  4. Small Giants: Companies That Choose to Be Great Instead of Big, 10th-Anniversary Edition
    Small Giants: Companies That Choose to Be Great Instead of Big, 10th-Anniversary Edition Bo Burlingham
  5. Yes!: 50 Scientifically Proven Ways to Be Persuasive
    Yes!: 50 Scientifically Proven Ways to Be Persuasive Robert Cialdini
  6. The 11 Immutable Laws of Internet Branding
    The 11 Immutable Laws of Internet Branding Al Ries
  7. 22 Immutable Laws of Branding
    22 Immutable Laws of Branding Al Ries
  8. The Thank You Economy
    The Thank You Economy Gary Vaynerchuk
  9. Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
    Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth W. Chan Kim
  10. Good Business: Leadership, Flow and the Making of Meaning
    Good Business: Leadership, Flow and the Making of Meaning Mihaly Csikszentmihalyi
  11. Management Challenges for the 21St Century
    Management Challenges for the 21St Century Peter F. Drucker
  12. Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded
    Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Ryan Holiday
  13. Flawless Consulting: A Guide to Getting Your Expertise Used, Third Edition
    Flawless Consulting: A Guide to Getting Your Expertise Used, Third Edition Peter Block
  14. The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You
    The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You Shane Snow
  15. #AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness
    #AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness Gary Vaynerchuk
  16. Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business
    Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business Jay Conrad Levinson
  17. The Real-Life MBA: Your No-BS Guide to Winning the Game, Building a Team, and Growing Your Career
    The Real-Life MBA: Your No-BS Guide to Winning the Game, Building a Team, and Growing Your Career Jack Welch
  18. E-Myth Mastery: The Seven Essential Disciplines for Building a World-Class Company
    E-Myth Mastery: The Seven Essential Disciplines for Building a World-Class Company Michael E. Gerber
  19. Brand Now: How to Stand Out in a Crowded, Distracted World
    Brand Now: How to Stand Out in a Crowded, Distracted World Nick Westergaard
  20. 48-Hour Start-up: From idea to launch in 1 weekend
    48-Hour Start-up: From idea to launch in 1 weekend Fraser Doherty MBE
  21. How Will You Measure Your Life?
    How Will You Measure Your Life? Karen Dillon
  22. Go-Givers Sell More
    Go-Givers Sell More John Mann
  23. The E-Myth Enterprise: How to Turn A Great Idea Into a Thriving Business
    The E-Myth Enterprise: How to Turn A Great Idea Into a Thriving Business Michael E. Gerber
  24. Isn't it Obvious: Retailing and the Theory of Constraints
    Isn't it Obvious: Retailing and the Theory of Constraints Eliyahu M. Goldratt
  25. Multipliers, Revised and Updated: How the Best Leaders Make Everyone Smarter
    Multipliers, Revised and Updated: How the Best Leaders Make Everyone Smarter Liz Wiseman
  26. Getting to Yes with Yourself: And Other Worthy Opponents
    Getting to Yes with Yourself: And Other Worthy Opponents William Ury
  27. The Innovator's Solution: Creating and Sustaining Successful Growth
    The Innovator's Solution: Creating and Sustaining Successful Growth Clayton Christensen
  28. Beyond the Goal: Eliyahu Goldratt Speaks on the Theory of Constraints
    Beyond the Goal: Eliyahu Goldratt Speaks on the Theory of Constraints Eliyahu M. Goldratt
  29. Meatball Sundae: Is Your Marketing Out of Sync?
    Meatball Sundae: Is Your Marketing Out of Sync? Seth Godin
  30. The Five Temptations of A CEO: A Leadership Fable
    The Five Temptations of A CEO: A Leadership Fable Patrick M. Lencioni
  31. Five Stars: The Communication Secrets to Get From Good to Great
    Five Stars: The Communication Secrets to Get From Good to Great Carmine Gallo
  32. Smartcuts: How Hackers, Innovators, and Icons Accelerate Success
    Smartcuts: How Hackers, Innovators, and Icons Accelerate Success Shane Snow
  33. Platform: Get Noticed in a Noisy World
    Platform: Get Noticed in a Noisy World Michael Hyatt
  34. Marketing 4.0: Moving from Traditional to Digital
    Marketing 4.0: Moving from Traditional to Digital Philip Kotler
  35. The Real-Life MBA: The no-nonsense guide to winning the game, building a team and growing your career
    The Real-Life MBA: The no-nonsense guide to winning the game, building a team and growing your career Jack Welch
  36. Invisible Influence: The Hidden Forces that Shape Behavior
    Invisible Influence: The Hidden Forces that Shape Behavior Jonah Berger
  37. The Effective Executive: The Definitive Guide to Getting the Right Things Done
    The Effective Executive: The Definitive Guide to Getting the Right Things Done Peter F. Drucker
  38. Tribal Leadership: Leveraging Natural Groups to Build a Thriving Organization
    Tribal Leadership: Leveraging Natural Groups to Build a Thriving Organization John King
  39. Critical Chain: Project Management and the Theory of Constraints
    Critical Chain: Project Management and the Theory of Constraints Eliyahu M. Goldratt
  40. It's Not Luck: Marketing, Production, and the Theory of Constraints
    It's Not Luck: Marketing, Production, and the Theory of Constraints Eliyahu M. Goldratt
  41. The Storyteller's Secret: How TED Speakers and Inspirational Leaders Turn Their Passion into Performance
    The Storyteller's Secret: How TED Speakers and Inspirational Leaders Turn Their Passion into Performance Carmine Gallo
  42. Business Model You: A One-Page Method For Reinventing Your Career
    Business Model You: A One-Page Method For Reinventing Your Career Timothy Clark
  43. The SPEED of Trust: The One Thing that Changes Everything
    The SPEED of Trust: The One Thing that Changes Everything Stephen M.R. Covey
  44. Masterthinker
    Masterthinker Dr. Edward De Bono
  45. Disciplined Entrepreneurship: 24 Steps to a Successful Startup
    Disciplined Entrepreneurship: 24 Steps to a Successful Startup Bill Aulet
  46. Stealing Fire: How Silicon Valley, the Navy SEALs, and Maverick Scientists Are Revolutionizing the Way We Live and Work
    Stealing Fire: How Silicon Valley, the Navy SEALs, and Maverick Scientists Are Revolutionizing the Way We Live and Work Steven Kotler
  47. The Five Most Important Questions: You Will Ever Ask About Your Organization
    The Five Most Important Questions: You Will Ever Ask About Your Organization Peter F. Drucker
  48. Traction: How Any Startup Can Achieve Explosive Customer Growth
    Traction: How Any Startup Can Achieve Explosive Customer Growth Justin Mares
  49. What You Do Is Who You Are: How to Create Your Business Culture
    What You Do Is Who You Are: How to Create Your Business Culture Ben Horowitz
  50. Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality
    Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality Scott Belsky
  51. The Choice
    The Choice Eliyahu M. Goldratt
  52. Exactly How to Sell: The Sales Guide for Non-Sales Professionals
    Exactly How to Sell: The Sales Guide for Non-Sales Professionals Phil M. Jones
  53. Differentiate or Die: Survival in Our Era of Killer Competition
    Differentiate or Die: Survival in Our Era of Killer Competition Jack Trout
  54. The Strategist: Be the Leader Your Business Needs
    The Strategist: Be the Leader Your Business Needs Cynthia Montgomery
  55. True North: Discover Your Authentic Leadership
    True North: Discover Your Authentic Leadership Bill George
  56. The Power of Storytelling: Captivate, Convince, or Convert Any Business Audience Using Stories from Top CEOs
    The Power of Storytelling: Captivate, Convince, or Convert Any Business Audience Using Stories from Top CEOs Jim Holtje
  57. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
    Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant W. Chan Kim
  58. The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power
    The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power Michael A. Cusumano
  59. Entrepreneur Revolution: How to Develop your Entrepreneurial Mindset and Start a Business that Works
    Entrepreneur Revolution: How to Develop your Entrepreneurial Mindset and Start a Business that Works Daniel Priestley
  60. Transparency: How Leaders Create a Culture of Candor
    Transparency: How Leaders Create a Culture of Candor Warren Bennis
  61. HBR's 10 Must Reads Boxed Set with Bonus Emotional Intelligence (7 Books) (HBR's 10 Must Reads)
    HBR's 10 Must Reads Boxed Set with Bonus Emotional Intelligence (7 Books) (HBR's 10 Must Reads) Daniel Goleman
  62. Crush It!: Why NOW Is the Time to Cash In on Your Passion
    Crush It!: Why NOW Is the Time to Cash In on Your Passion Gary Vaynerchuk
  63. Seeing What's Next: Using the Theories of Innovation to Predict Industry Change
    Seeing What's Next: Using the Theories of Innovation to Predict Industry Change Clayton Christensen
  64. Management Rev Ed
    Management Rev Ed Peter F. Drucker
  65. Change by Design, Revised and Updated: How Design Thinking Transforms Organizations and Inspires Innovation
    Change by Design, Revised and Updated: How Design Thinking Transforms Organizations and Inspires Innovation Tim Brown
  66. Reinventing You: Define Your Brand, Imagine Your Future
    Reinventing You: Define Your Brand, Imagine Your Future Dorie Clark
  67. The Automatic Customer: Creating a Subscription Business in Any Industry
    The Automatic Customer: Creating a Subscription Business in Any Industry John Warrillow
  68. Blue Ocean Strategy
    Blue Ocean Strategy W. Chan Kim
  69. Lean Startups for Social Change: The Revolutionary Path to Big Impact
    Lean Startups for Social Change: The Revolutionary Path to Big Impact Michel Gelobter
  70. The Goal: A Process of Ongoing Improvement – 30th Aniversary Edition: A Process of Ongoing Improvement - 30th Aniversary Edition
    The Goal: A Process of Ongoing Improvement – 30th Aniversary Edition: A Process of Ongoing Improvement - 30th Aniversary Edition Jeff Cox
  71. Great Leaders Grow: Becoming a Leader for Life
    Great Leaders Grow: Becoming a Leader for Life Ken Blanchard
  72. Accelerate: Building Stategic Agility for a Faster-Moving World
    Accelerate: Building Stategic Agility for a Faster-Moving World John P. Kotter
  73. From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue (2nd Edition): How SaaS and Other Hyper-Growth Companies Create Predictable Revenue 2nd Edition
    From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue (2nd Edition): How SaaS and Other Hyper-Growth Companies Create Predictable Revenue 2nd Edition Jason Lemkin
  74. Self Leadership and the One Minute Manager: Gain the mindset and skillset for getting what you need to succeed
    Self Leadership and the One Minute Manager: Gain the mindset and skillset for getting what you need to succeed Ken Blanchard
  75. Think Twice: Harnessing the Power of Counterintuition
    Think Twice: Harnessing the Power of Counterintuition Michael J. Mauboussin
  76. Innovation By Design: How Any Organization Can Leverage Design Thinking to Produce Change, Drive New Ideas, and Deliver Meanigful Solutions
    Innovation By Design: How Any Organization Can Leverage Design Thinking to Produce Change, Drive New Ideas, and Deliver Meanigful Solutions Thomas Lockwood
  77. It Doesn't Have to Be Crazy at Work
    It Doesn't Have to Be Crazy at Work David Heinemeier Hansson
  78. Inside the Tornado
    Inside the Tornado Geoffrey A. Moore
  79. Jobs To Be Done: A Roadmap for Customer-Centered Innovation
    Jobs To Be Done: A Roadmap for Customer-Centered Innovation Jessica Wattman
  80. High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results
    High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results Mark Hunter

Start with these

View all titles
  1. Shambhu
    Shambhu Nitin Thorat
    4.8
  2. Chakravyuh
    Chakravyuh Yogesh Shejwalkar
    4.1
  3. Detective Alpha ani Laal Rangachi Diary
    Detective Alpha ani Laal Rangachi Diary Saurabh Wagale
    4.4
  4. Mrutyunjay Bhag 1 - Karn
    Mrutyunjay Bhag 1 - Karn Shivaji Sawant
    4.3
  5. Not Guilty
    Not Guilty Suhas Shirvalkar
    4.2
  6. Adnyat
    Adnyat Suhas Shirvalkar
    4.2
  7. AMBILYMOL THIRODHANAM
    AMBILYMOL THIRODHANAM G. R. INDUGOPAN
    3.8
  8. Sadhu
    Sadhu Nitin Thorat
    4.9
  9. Mahamaya Nilavanti
    Mahamaya Nilavanti Sumedh
    4.2
  10. Mrutyunjay Bhag 2 - Kunti
    Mrutyunjay Bhag 2 - Kunti Shivaji Sawant
    4.5
  11. The Power Of Your Subconscious Mind - Joseph Murphy: अवचेतन मन का चमत्कार ! - जोसेफ मर्फी
    The Power Of Your Subconscious Mind - Joseph Murphy: अवचेतन मन का चमत्कार ! - जोसेफ मर्फी Joseph Murphy
    4.9
  12. Ravan Raja Rakshsancha
    Ravan Raja Rakshsancha Sharad Tandale
    4.6
  13. Mahaparv
    Mahaparv Suhas Shirvalkar
    4.7
  14. Mrutyunjay Bhag 3 - Karn
    Mrutyunjay Bhag 3 - Karn Shivaji Sawant
    4.5
  15. Kshitij
    Kshitij Suhas Shirvalkar
    4.4
Company
Explore
Useful links
Language and region

  • English

  • India

  • app_store_button
  • google_play_button
Follow us