Listen and read

Step into an infinite world of stories

  • Listen and read as much as you want
  • Over 400 000+ titles
  • Bestsellers in 10+ Indian languages
  • Exclusive titles + Storytel Originals
  • Easy to cancel anytime
Subscribe now
Details page - Device banner - 894x1036

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

58 Ratings

3.7

Duration
6H 29min
Language
English
Format
Category

Economy & Business

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:

Reconstruct market boundaries Focus on the big picture Reach beyond existing demand Get the strategic sequence right Overcome organizational hurdles Build execution into strategy

© 2007 Ascent Audio (Audiobook): 9781596591790

Release date

Audiobook: 1 November 2007

Others also enjoyed ...

  1. Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth W. Chan Kim
  2. Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant W. Chan Kim
  3. The Magic of Thinking Big David Schwartz
  4. Marketing 4.0: Moving from Traditional to Digital Philip Kotler
  5. Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Ryan Holiday
  6. 22 Immutable Laws of Branding Al Ries
  7. Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Donald Miller
  8. The Secrets of Successful Selling Habits Zig Ziglar
  9. The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Brian Tracy
  10. If You're Not First, You're Last: Sales Strategies to Dominate Your Market and Beat Your Competition Grant Cardone
  11. Traction: How Any Startup Can Achieve Explosive Customer Growth Justin Mares
  12. #AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness Gary Vaynerchuk
  13. The Effective Executive: The Definitive Guide to Getting the Right Things Done Peter F. Drucker
  14. Marketing: The Brian Tracy Success Library Brian Tracy
  15. Blue Ocean Strategy W. Chan Kim
  16. Crush It!: Why NOW Is the Time to Cash In on Your Passion Gary Vaynerchuk
  17. Success Habits: Proven Principles for Greater Wealth, Health, and Happiness Napoleon Hill
  18. Influence, New and Expanded: The Psychology of Persuasion Robert B. Cialdini
  19. Predictably Irrational: The Hidden Forces that Shape Our Decisions Dan Ariely
  20. The Thank You Economy Gary Vaynerchuk
  21. The 21 Success Secrets Self-Made Millionaires: How to Achieve Financial Independence Faster and Easier Than You Ever Thought Possible Brian Tracy
  22. The TenX Rule: The Only Difference Between Success and Failure Grant Cardone
  23. Noise Daniel Kahneman
  24. Good to Great Jim Collins
  25. Nudge: Improving Decisions About Health, Wealth, and Happiness Richard H. Thaler
  26. The E-Myth Revisited: Why Most Small Businesses Don't Work and Michael E. Gerber