Robyn Griggs-Lawrence is the editor-in-chief of Natural Home . She is extremely well-connected to mainstream media, and is a natural at promotion and marketing. She has been featured on USA Today, on CNN's Open House , national radio and garden TV and radio programs; she has an enormous list of prior appearances on radio, TV and print. Ogden Publishing's publicity and marketing team will be on hand to help with promotional efforts. The author has been called "one of the best-informed advocates of natural living in America" by the Conservation Research Institute. This book first came out in 2004 as The Wabi-Sabi House , and was widely reviewed, including The New York Times , Time and The Chicago Tribune.

This edition, called Simply Imperfect , released 7 years later, has been widely revised, and the concept has changed to reflect the economic times; to teach people to be content with their homes as they are, and find beauty in objects as they age. Wabi-sabi is a philosophy that suits our times — the Japanese art of appreciating the imperfect, the primitive and the incomplete; a launching point toward thinking about what matters. The intended audience is homeowners, interior designers, architects, and builders.