Hlustaðu og lestu

Stígðu inn í heim af óteljandi sögum

  • Lestu og hlustaðu eins mikið og þú vilt
  • Þúsundir titla
  • Getur sagt upp hvenær sem er
  • Engin skuldbinding
Prófa frítt
is Device Banner Block 894x1036

The Human Brand

5 Umsagnir

4.2

Lengd
5Klst. 58Mín.
Tungumál
enska
Format
Flokkur

Viðskiptabækur

Customers everywhere describe their interactions with companies in a deeply personal way—we hate our banks, love our smartphones, and think the cable company is out to get us. What’s actually going on in our brains when we make these judgments? Customer loyalty expert Chris Malone and top social psychologist Susan Fiske discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people.

We see companies and brands—such as Hershey’s, Domino’s, Lululemon, Zappos, Amazon, Chobani, Sprint—the same way we automatically perceive, judge, and behave toward one another. As a result, to achieve sustained success in the future, companies must forge genuine relationships with customers that reflect warmth, competence, and worthy intentions. And as customers, we have a right to expect relational accountability from the companies and brands we support.

Drawing from original research, and evaluating over 45 companies over the course of 10 separate studies, The Human Brand is essential reading for understanding how and why we make the choices we do, as well as what it takes for companies and brands to earn and keep our loyalty in the digital age.

© 2013 HighBridge Audio (Hljóðbók): 9781622312979

Útgáfudagur

Hljóðbók: 15 oktober 2013

Aðrir höfðu einnig áhuga á...

  1. Blue Ocean Strategy W. Chan Kim
  2. What the Most Successful People Do Before Breakfast Laura Vanderkam
  3. The TenX Rule: The Only Difference Between Success and Failure Grant Cardone
  4. Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets Nassim Nicholas Taleb
  5. The 21 Success Secrets Self-Made Millionaires: How to Achieve Financial Independence Faster and Easier Than You Ever Thought Possible Brian Tracy
  6. Stealing Fire: How Silicon Valley, the Navy SEALs, and Maverick Scientists Are Revolutionizing the Way We Live and Work Steven Kotler
  7. Personal Branding For Dummies: 2nd Edition Susan Chritton
  8. Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth W. Chan Kim
  9. The Effective Executive: The Definitive Guide to Getting the Right Things Done Peter F. Drucker
  10. Range: How Generalists Triumph in a Specialized World David Epstein
  11. The Idea Hunter: How to Find the Best Ideas and Make Them Happen Bill Fischer
  12. Good to Great Jim Collins
  13. The Achievement Habit: Stop Wishing, Start Doing, and Take Command of Your Life Bernard Roth
  14. 22 Immutable Laws of Branding Al Ries
  15. Tao of Charlie Munger: A Compilation of Quotes from Berkshire Hathaway's Vice Chairman on Life, Business, and the Pursuit of Wealth With Commentary by David Clark David Clark
  16. Change by Design, Revised and Updated: How Design Thinking Transforms Organizations and Inspires Innovation Tim Brown
  17. Never Split the Difference: Negotiating As If Your Life Depended On It Chris Voss
  18. 13 Things Mentally Strong People Don't Do: Take Back Your Power, Embrace Change, Face Your Fears, and Train Your Brain for Happiness and Success Amy Morin
  19. Shoe Dog: A Memoir by the Creator of Nike Phil Knight
  20. Crush It!: Why NOW Is the Time to Cash In on Your Passion Gary Vaynerchuk
  21. The Thank You Economy Gary Vaynerchuk
  22. Success Habits: Proven Principles for Greater Wealth, Health, and Happiness Napoleon Hill
  23. Warren Buffett Speaks: Wit and Wisdom from the World's Greatest Investor Janet Lowe
  24. Influence, New and Expanded: The Psychology of Persuasion Robert B. Cialdini
  25. Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell Jonathan Rosenberg
  26. #AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness Gary Vaynerchuk
  27. Built to Last: Successful Habits of Visionary Companies Jim Collins
  28. 48-Hour Start-up: From idea to launch in 1 weekend Fraser Doherty MBE

Veldu áskrift

  • Yfir 900.000 hljóð- og rafbækur

  • Yfir 400 titlar frá Storytel Original

  • Barnvænt viðmót með Kids Mode

  • Vistaðu bækurnar fyrir ferðalögin

Vinsælast

Unlimited

Besti valkosturinn fyrir einn notanda

3290 kr /mánuði
3 dagar frítt
  • 1 aðgangur

  • Ótakmörkuð hlustun

  • Yfir 900.000 hljóð- og rafbækur

  • Engin skuldbinding

  • Getur sagt upp hvenær sem er

Prófaðu frítt

Family

Fyrir þau sem vilja deila sögum með fjölskyldu og vinum.

Frá 3990 kr/mánuði
3 dagar frítt
  • 2-6 aðgangar

  • 100 klst/mán fyrir hvern aðgang

  • Yfir 900.000 hljóð- og rafbækur

  • ‎Engin skuldbinding

  • Getur sagt upp hvenær sem er

2 aðgangar

3990 kr /á mánuði
Prófaðu frítt