4.5
Economy & Business
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.
Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?
In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.
Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.
© 2011 HarperCollins (Audiobook): 9780007432677
Release date
Audiobook: 6 January 2011
4.5
Economy & Business
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.
Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?
In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.
Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.
© 2011 HarperCollins (Audiobook): 9780007432677
Release date
Audiobook: 6 January 2011
Step into an infinite world of stories
Overall rating based on 514 ratings
Informative
Thought-provoking
Smart
Download the app to join the conversation and add reviews.
Showing 6 of 514
Sanket
16 Jul 2023
Mind bending, thoughtfully researched and eloquently written.
Channappa
30 Jul 2023
Intresting listen, all observations in this book based on the experiments conducted with highly intellectuals like MIT graduates, so I believe if data was gathered by experimenting with regular population would be more realistic. Overall there are some intresting eye openers
Arun
26 Apr 2022
Stunning book! Goes into great details on every topic it touches. Research topics explained in great storyline and detail. An important book to read to understand how you operate as a human and how the brains runs or tricks you!!
VR
28 Mar 2024
Must read book. Highly recommended.
Shaleen
21 Feb 2023
Amazing book, I love books which are written by someone who has done the research herself instead by picking up work from others. I enjoyed the book and gained new insights.
Arjun
24 Dec 2021
This is a mind blowing and will teach a lot about human nature and behaviour
English
India