Hlustaðu og lestu

Stígðu inn í heim af óteljandi sögum

  • Lestu og hlustaðu eins mikið og þú vilt
  • Þúsundir titla
  • Getur sagt upp hvenær sem er
  • Engin skuldbinding
Prófa frítt
is Device Banner Block 894x1036

Contagious: Why Things Catch On

430 Umsagnir

4.4

Lengd
6Klst. 50Mín.
Tungumál
enska
Format
Flokkur

Viðskiptabækur

The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on Happiness

What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender. Contagious provides specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

© 2013 Simon & Schuster Audio (Hljóðbók): 9781442359383

Útgáfudagur

Hljóðbók: 5 mars 2013

Aðrir höfðu einnig áhuga á...

  1. Permission Marketing: Turning Strangers into Friends, and Friends into Customers Seth Godin
  2. Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Donald Miller
  3. The Catalyst: How to Change Anyone's Mind Jonah Berger
  4. 22 Immutable Laws of Branding Al Ries
  5. Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Ryan Holiday
  6. Traction: How Any Startup Can Achieve Explosive Customer Growth Justin Mares
  7. Influence, New and Expanded: The Psychology of Persuasion Robert B. Cialdini
  8. Marketing 4.0: Moving from Traditional to Digital Philip Kotler
  9. Noise Daniel Kahneman
  10. Talk Like TED: The 9 Public Speaking Secrets of the World's Top Minds Carmine Gallo
  11. Pre-Suasion: Channeling Attention for Change Robert Cialdini
  12. Turning the Flywheel: A Monograph to Accompany Good to Great Jim Collins
  13. Predictably Irrational: The Hidden Forces that Shape Our Decisions Dan Ariely
  14. Never Split the Difference: Negotiating As If Your Life Depended On It Chris Voss
  15. Side Hustle: Build a Side Business and Make Extra Money – Without Quitting Your Day Job Chris Guillebeau
  16. Built to Last: Successful Habits of Visionary Companies Jim Collins
  17. Crush It!: Why NOW Is the Time to Cash In on Your Passion Gary Vaynerchuk
  18. The Moment of Lift: How Empowering Women Changes the World Melinda French Gates
  19. The E-Myth Revisited: Why Most Small Businesses Don't Work and Michael E. Gerber
  20. Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets Nassim Nicholas Taleb
  21. Nudge: Improving Decisions About Health, Wealth, and Happiness Richard H. Thaler
  22. Range: How Generalists Triumph in a Specialized World David Epstein
  23. Blue Ocean Strategy W. Chan Kim
  24. The Fourth Age: Smart Robots, Conscious Computers, and the Future of Humanity Byron Reese
  25. The Magic of Thinking Big David Schwartz
  26. Homo Deus: A Brief History of Tomorrow Yuval Noah Harari
  27. Good Habits, Bad Habits: How to Make Positive Changes That Stick Wendy Wood
  28. The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Brian Tracy
  29. Invisible Influence: The Hidden Forces that Shape Behavior Jonah Berger
  30. Principles: Life and Work Ray Dalio
  31. Good to Great Jim Collins
  32. Sapiens: A Brief History of Humankind Yuval Noah Harari
  33. The Achievement Habit: Stop Wishing, Start Doing, and Take Command of Your Life Bernard Roth
  34. Working Backwards: Insights, Stories, and Secrets from Inside Amazon Bill Carr
  35. The Gene: An Intimate History Siddhartha Mukherjee
  36. Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All Jim Collins
  37. The Effective Executive: The Definitive Guide to Getting the Right Things Done Peter F. Drucker
  38. The Righteous Mind: Why Good People Are Divided by Politics and Religion Jonathan Haidt
  39. Hyperfocus: How to Work Less and Achieve More Chris Bailey
  40. Unshakeable: Your Financial Freedom Playbook Tony Robbins
  41. Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are Seth Stephens-Davidowitz
  42. The Knowledge Illusion: The myth of individual thought and the power of collective wisdom Philip Fernbach
  43. Why We Sleep: Unlocking the Power of Sleep and Dreams Matthew Walker
  44. Habits of a Happy Brain: Retrain Your Brain to Boost Your Serotonin, Dopamine, Oxytocin, & Endorphin Levels Loretta Graziano Breuning
  45. Why Has Nobody Told Me This Before? Julie Smith
  46. Insight: The Power of Self-Awareness in a Self-Deluded World Tasha Eurich

Veldu áskrift

  • Yfir 900.000 hljóð- og rafbækur

  • Yfir 400 titlar frá Storytel Original

  • Barnvænt viðmót með Kids Mode

  • Vistaðu bækurnar fyrir ferðalögin

Vinsælast

Unlimited

Besti valkosturinn fyrir einn notanda

3290 kr /mánuði
3 dagar frítt
  • 1 aðgangur

  • Ótakmörkuð hlustun

  • Yfir 900.000 hljóð- og rafbækur

  • Engin skuldbinding

  • Getur sagt upp hvenær sem er

Prófaðu frítt

Family

Fyrir þau sem vilja deila sögum með fjölskyldu og vinum.

Frá 3990 kr/mánuði
3 dagar frítt
  • 2-6 aðgangar

  • 100 klst/mán fyrir hvern aðgang

  • Yfir 900.000 hljóð- og rafbækur

  • ‎Engin skuldbinding

  • Getur sagt upp hvenær sem er

2 aðgangar

3990 kr /á mánuði
Prófaðu frítt